WEI Ju, a professor at School of Journalism and Communication, Liaoning University. As tutor of graduates, he engaged in teaching in Advertising major from 1993, and as tutor of MA candidates, engaged in teaching in Communication from 2002.
The research interests include corporate brand planning and creativity, integrated marketing communication. The main research achievements are as follows，
1. The publication of "World Advertising Master" has been done in China Renmin University Press
2. Some published articles were included in "China Advertising Yearbook" (2004).