WEI Baotao, male, born in November 1977, Manchu, a member of the Communist Party of China, born in Tieling, Liaoning Province, received a doctor's degree in literature and art from the research center of literature and art of Beijing Normal University. Now, he is an associate professor of School of Journalism and communication of Liaoning University, supervisor of master's degree in communication, journalism and communication, director of Department of advertising, director of discipline construction of master's degree in communication and bachelor's degree in advertising, member of Academic Committee of China Advertising Association, executive director of China Advertising Education Research Association, teacher training expert of Liaoning University, Marxist theory of the ninth issue of Ministry of education On the key teaching materials for research and construction projects, the backbone teachers of colleges and universities, the executive director of Shenyang advertising industry association, the final expert judge of "Huxiao Award" of China's classic communication, the expert judge of Liaoning sub competition area of national college students advertising art competition, the final expert judge of "College Award" of China College Students Advertising Art Festival, the whole prize judge of 2019 college award spring competition, Shenyang youth school Technical tutor, Shenyang youth entrepreneurship tutor, Liaoning University Innovation and entrepreneurship tutor, special consultant of "delta blue" academic circle of Shanghai deta Information Technology Co., Ltd., etc.
Research fields and directions: in recent years, he has been mainly engaged in media culture and communication research, advertising theory and practice, brand creative communication management, brand socialized marketing and communication teaching and practice, Chinese modern and contemporary literature and literary criticism research, Chinese contemporary literature criticism literature research, cultural and creative industry teaching and Practice.
professional courses: marketing, audio visual language, advertising laws and regulations, advertising culture, introduction to sociology, media and mass culture, digital marketing frontier; introduction to media culture (general course of school selection)
Postgraduate courses: social marketing and communication, interpersonal communication, public relations research, culture and communication research, Internet Sociology