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Address:No. 66 Chongshan Middle Road, Huanggu District, Shenyang, Liaoning Prov., China
School of Journalism and Communication
Position: Home>>Faculty>>School of Journalism and Communication>>Content


LIU Zeda     SONG Xue     ZHANG Yan     BAI Meijiadai    
PAN Yu     LU Ye     LI Qingrui     AN Shanshan    
MA Yifei     SONG Yan     WEI Baotao     WANG Xin    
ZHANG Jianzhe     SONG Zheng     WEI Ju     WEN Ran    
CHENG Lihong     WU You     HAN Yanan    

BAI Meijiadai
2021-06-15 10:47  

Lecturer, School of Journalism and Communication, Liaoning University


Education Background

Ph.D. in Communications, University of Illinois Urbana-Champaign, US (2014)

Master of Literature in Communication, Peking University (2009)

Bachelor of Engineering in Automation, China Agriculture University (2007)


Work Experiences

Lecturer, School of Journalism and Communication, Liaoning University (2020~)

Lecturer, School of Communication and Design, Sun Yat-sen University (2015– 2020)

Instructor/TA, College of Media, University of Illinois Urbana-Champaign (2013-2014)


Research Interests

Media Studies, Cultural Studies, Gender & Media, Fandom, Media Industry, (Auto)ethnography



1.     Chinese Publications (Including works in traditional Chinese)

Bai, M. (2021). New Adaptation of “Nezha (Neon God) Story”: Change of Individualism and Filial Piety in Contemporary China. In Teng Wei ed., Problems of Gender: Micro-Cultural Studies (Vol. 2), 00.102-127. Shanghai: Shanghai Bookstore Publishing House.

Zhou, Y.* & Bai, M. (2021). The Value Co-Creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities. Foreign Economics & Management (CSSCI), 43(1): 3-22.

Bai, M. (forthcoming 2021). Mom Loves You: Chinese Mom-Fans, Idol Industry, Gender and Intimatopia.  Communication and Society (TSSCI).

Bai, M. (forthcoming). The Business and/of Dreams: A Comparative Study of Idol Industry in China, Japan, and South Korea. Media Critique

Bai, M. (2020). Hua Mulan and Fa Mulan: Gender and Nation-State in Retelling Chinese Stories. Journal of Guangzhou University (Humanities and Social Sciences), 2020(6): 67-73, 91.

Chen, Z., Li, X., & Bai, M.* (2019). 2018 Annual Report of News on Gender. In Zhang Zhi’an & Xu Guiquan ed., An Annual Report on Chinese Journalism (2019), pp. 211-235. Beijing, China: People’s Daily Press.

Bai, M. (2018). Gender and Public Relations: Rethinking Power Structure and Limits of Research. In Chen Xianhong ed., Public Relations Studies in China. Beijing, China: China Communication University Press.

Ouyang, Q., Lin, Y., & Bai, M.* (2018). 2017 Annual Report of News on Gender Issues: An Approach of Institutional Construction for Gender Equality. In Zhang Zhi’an ed., An Annual Report on Chinese Journalism (2018), pp. 235-254. Beijing, China: People’s Daily Press.

Guan, S.*, Wang, Y., Gong, X., Wang, Y., & Bai, M. (2008). Effect Analysis of How CCTV’s Report of Wenchuan Earthquake Influence American Mainstream Media. In Liang Xiaotao ed., Shaking: Media Memory. Beijing, China: China Democratic and Legal Press.

2.     English Publications

Bai, M. (2021). Regulation of Pornography and Criminalization of BL Readers and Authors in Contemporary China (2010-2019). Cultural Studies (SSCI, AHCI). DOI: https://doi.org/10.1080/09502386.2021.1912805

Bai, M. (2013). Gothic Monster and Cultural Identity of Chinese: Analysis of The Note of Ghoul. In M. Balaji (Ed.), Thinking Dead: What the Zombie Apocalypse Means, pp. 105-125. Lanham, Boulder, New York, Toronto, and Plymouth, UK: Rowman & Littlefield/Lexington Books.

Bai, M. (2012). Love, Sex, Marriage: A Family History on the Women’s Side.  Qualitative Inquiry (SSCI), 18(6): pp. 475-481. 

3.     Translations

Valdivia, A. N. (2017). Histories and Developments of Communication, Media, Gender and Critical Studies: A Dialogue with Angharad N. Valdivia. (Meijiadai Bai trans) In Zhang Zhi’an ed., An Annual Report on Chinese Journalism (2017), pp. 263-287. Beijing, China: People’s Daily Press. 

Grossberg, L. (2016). Modernity and Commensuration. (Meijiadai Bai trans) In Wang Xiaoming ed., Refeng Xueshu (10), pp. 104-141. Shanghai Renmin Press. (Original Work Published in 2010)

4.     Conferences Reports and others: See http://studyinlnu.academia.edu/MeijiadaiBai


Liaoning University:

Undergraduate: History of Chinese and World Journalism, Media Critique, Introduction to Adaptation in Media & Cinema, Introduction to Fan Culture & Economy

Graduate: Academic Writing, Media Translation, Critical Theories in Communication

Sun Yat-sen University:

Undergraduate: Introduction to Media Studies, Introduction to Sociology, Fandom & Popular Culture, Introduction to Classics in Humanities(Guest), New Media Literacy(Guest)

Graduate: Gender & Popular Media, Qualitative Research Method (Guest)

University of Illinois:

            Undergraduate: Media & Cinema Studies 101


Research Grants

2021-2023       Co-Investigator: Digital Intimacy, Young Women, and Social Transformation in Asia (PI: Denise TANG), General Research Fund of Hong Kong: 1,023,737 HKD.

2020-2023       Co-Investigator: Media Ecology for Chinese Suspense Literature in the Age of Media Convergence (Host: LU Ye), Liaoning Provincial Research Fund: 20,000 RMB.

2016-2020      Study of Young Animation Fans’ Prosumption of Media Content. Higher Education Basic Research Funding, SYSU: 75,000 RMB.

2015-2016   Initiation Funding for Junior Scholars in SYSU: 10,000 RMB.


Teaching Grants

2016-2018       Participant, Core All-English Courses Construction Project, SYSU: 500,000 RMB



2019:           Great Graduate Advisor, SYSU

              Great Teaching Award for New Media Literacy Course, SYSU

Excellent Faculty Member in honor of public service contribution, SYSU.

2013:           Clifford Christians Doctoral Advancement Scholarship, UIUC.

              Graduate School Travel Fund, UIUC.

2013, 2012:        Institution of Communications Research Travel Fund, UIUC.

2009-2014:  CSC Fellowship for pursuing Ph.D. overseas. China Scholarship Council.

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