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Sunwah International Business School
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SUN Yana     MENG Jiajia     LIU Zhijie     KANG Peng    
GAO Ying     CHEN Gengying     AN Man     YAO Haixin    
WANG Shulin     SUN Yana     LV Yi     LIU Junting    
BO Lan     XIE Mingyi     WANG Xiaohui     CAO Lihua    

MENG Jiajia
2020-07-08 20:21  

MENG Jiajia is a female who was born in 1982 in Yixian County, Liaoning Province. She is a lecturer at Xinhua International Business School, Liaoning University, and a postdoctoral student jointly trained by Dalian Senior Management College and Tsinghua University.

She graduated from Liaoning University in 2004 with a bachelor's degree of management in the major of information management and information system;

She graduated from Dalian Maritime University in 2007 with a master's degree of management in the major of management science and engineering;

She graduated from Dalian University of technology in 2013 with a doctorate in management in the major of Business management;

She was a visiting scholar at the University of California (Irvine) from September 2010 to September 2011.

Her main research areas are marketing strategy, brand management and business model innovation.


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