On June 26, 2019, the Creative Awards Ceremony of “College Awards” Spring Competition of the 17th Chinese College Student Advertising Art Festival was held in Beijing. The innovative works by two undergraduate students from the Department of Advertising of the School of Journalism and Communication of Liaoning University stood out from nearly 220,000 competition entries, and won the Gold Award in brand marketing plan and the Gold Award in brand advertising.

The “College Award” of the Chinese College Students Advertising Art Festival is a national-level competition for advertising college students, sponsored by the State Administration for Market Regulation and China Advertising Association, undertaken by the Admen Culture Group, and fully performed by the Creative Planet Network. The competition covers academic seminars, creative contests, talents exchanges and other aspects, which is a significant arena for advertising educational practice, an important platform for students to show their talents and show themselves and also a critical way for Chinese advertising industry to select talents.