GUO Kai，Associate Professor of College of Communications, Liaoning University. . Director of the Chinese Institute of Business Administration. Outstanding Young Character of Liaoning University，Outstanding Young Teacher of Liaoning University for the year of 2009-2011 & 2014-2016，Outstanding Cadre of Teachers of Liaoning University from year 2012 to 2015，

Education：

Ph.D. in Management, Business School，Liaoning University, 2009

Ma in Journalism, Cultural and communication School，Liaoning University, 2005.

B. S. in Art, Broadcasting and Television School, Liaoning University, 2002.

Academic Monograph

GUO, Kai. “Innovation of Business Model for TV Media Corporation on the View of Value Chain”，Shenyang: Liaoning University Press,2010.

Published Papers

GUO, Kai. “Study of Ecological Civilization Perspective on Innovative Path of the Cultural Industry.”Environmental Protection and Circular Economy, (November 2014).

Guo, Kai. “Innovation of Business Model for TV Media Corporation on the View of Value Chain”, the 100 years of the Management and the Chinese Management Innovation, Beijing: China Financial & Economic Publishing House, 2013.

Guo, Kai. “The Business Model Innovation of Cinemas”, Chinese Film Market, (January 2012)

Guo, Kai. “Study on Innovation of TV Media Corporation Business Model: A Theoretical Framework”. China Radio & TV Academic Journal, (October 2010)

Guo, Kai. “Empirical Study On the Relationship between the Classifications of Value Chain and the Path of the Business Model Innovation of the TV Media Corporation.” Economic Management Journal, (July 2010)

Guo, Kai. “The Path of the media corporations’ development on the post-financial crisis period”, Journal of Liaoning University (Social Science Edition), (July 2010)

Guo, Kai. “Phoenix TV Business Model Innovation Path and Enlightenment”, Theory Horizon, (July 2010)

Guo, Kai. “Study on TV Media Corporation Value Chain Reconstruction and Value-added Link Identification”, Journal of Shenyang University of Technology (Social Science Edition), (July 2010)

Guo, Kai. “The Path of Virtual Value Chain Construction and Value Realization of the TV Media Corporation”,Modern Business, (June 2010)

Guo, Kai. “Research on Development Countermeasures of Cultural Industry Park in Shenyang”, Journal of Liaoning Educational Administration Institute, (May 2010)

Guo, Kai. “Dynamic Mechanism and Path Selection of TV Media Business Model Innovation”, China Radio & TV Academic Journal, (February 2009)

Guo, Kai. “Study on Liaoning Cultural Industry Competitiveness Based on Diamond Model”, Journal of Shenyang University of Technology (Social Science Edition), (January 2009)

Guo, Kai. “The Economic Characteristics of the News Products”, Journal of Liaoning University of Science and Technology, (April 2008)

Guo, Kai. “The Role of Mass Media in the Socialist New Countryside Construction in Liaoning”, Theory Horizon, (May 2008)

Funded Research Projects

Project leader – “Research on the Development Pattern Transformation and Innovation of Cultural Industry.”Funded by the National Social Science Foundation (2013)

Project leader – “Research on the Path of the Cultural Industry Innovative Development in Liaoning Province.”Funded by Liaoning Provincial Federation of Social Science Circles, China (2014 –2015)

Project leader – “Study on Development Strategy of Special Cultural Industry in Shenyang”.  Funded by Shenyang City Federation of Social Science Circles, China (2015)

Project leader – “Recommendations to Promote the International Competitively of Cultural and Creative Industry in Shenyang City.” Funded by Shenyang City Federation of Social Science Circles, China (2013)

Project leader – “Study on Speeding Up Constructing Cultural Industry Park in Liaoning.” Funded by Liaoning Provincial Federation of Social Science Circles, China (2012 –2014)

Project leader – “Study on Media Corporation Social Responsibility under the Management Perspective.”Funded by Department of Education of Liaoning Province, China (2012–2014)

Project leader – “Research on Countermeasures of Enhancing Cultural Soft Power and Strengthening City by Culture.” Funded by Shenyang City Federation of Social Science Circles, China (2012)

Project leader – “The Path on the Business Model Innovation of Cultural Corporations” Funded by the Youth Research Foundation of Liaoning University, China (2011– 2012).

Project leader-“Research on Countermeasures of Constructing the Assessment Index System in Shenyang.”Funded by Shenyang City Federation of Social Science Circles, China- (2010)

Project leader- “Research on Development Countermeasures of Cultural Industry Park in Shenyang.” Funded by Shenyang City Federation of Social Science Circles, China- (2009)

Project leader- “Research on Speeding up the Development Countermeasures of Cartoon Industry in Shenyang.” Funded by Shenyang City Federation of Social Science Circles, China- (2008)

Project leader- “Study on the Development of Cultural Industry Cluster in Liaoning.” Funded by Liaoning Provincial Social Science Planning Fund, China- (2007 –2009)

Project leader- “Study on Evaluation and Promoting Countermeasures of Liaoning Cultural Industry.” Funded by Liaoning Provincial Federation of Social Science Circles, China (2007–2008)

Project leader- “Research on Development Countermeasures of Digital Mobile Television in Shenyang.”Funded by Shenyang City Federation of Social Science Circles, China- (2007)

Project leader- “The Role of Mass Media in the Socialist New Countryside Construction in Liaoning.” Funded by Liaoning Provincial Federation of Social Science Circles, China (2006–2007)

Adress：58 South Daoyi Avenue, Shenbei New District, Shenyang City, Liaoning Province, P.R. China.

Postcode: 110136

Phone: 86- 24- 62602116   

Email: guoguo8003@126.com