MENG Jiajia is a female who was born in 1982 in Yixian County, Liaoning Province. She is a lecturer at Xinhua International Business School, Liaoning University, and a postdoctoral student jointly trained by Dalian Senior Management College and Tsinghua University.

She graduated from Liaoning University in 2004 with a bachelor's degree of management in the major of information management and information system;

She graduated from Dalian Maritime University in 2007 with a master's degree of management in the major of management science and engineering;

She graduated from Dalian University of technology in 2013 with a doctorate in management in the major of Business management;

She was a visiting scholar at the University of California (Irvine) from September 2010 to September 2011.

Her main research areas are marketing strategy, brand management and business model innovation.