Zheng Yong, Liaoning University

Abstract: With the construction and development of ecological civilization, green living and green consumption patterns and their concepts have gained popularity. This paper analyzes the stages of the construction and development of ecological civilization the necessity of carrying out green marketing of agricultural products, points out the restrictive factors of green marketing of agricultural products at present, and puts forward the improvement of legislation, the change of concepts and assessment methods. Improve the ability of green technology innovation, strengthen the comprehensive environmental protection education and publicity work and other corresponding countermeasures to help the sustainable development of green marketing of agricultural products.

Read the article here:         基于生态文明建设与发展理念的农产品绿色营销策略研究.pdf